Huawei's music-streaming service has 100m users

Chinese tech company Huawei, according to CNBC interview with its consumer-division’s CEO Richard Yu, could be a new big player in the streaming arena. CNBC reported, indeed:

The company has services such as cloud storage, music streaming and video content, which are little known outside of China. It's something the company doesn't talk much about but it claims Huawei Music, its music streaming platform, has 100 million monthly active users.

Online magazine "Music Ally" is trying to go deeper and analyze these figures:

But what is a 'Huawei Music user' though? The other thing to consider here is those smartphones. According to research firm IDC, Huawei shipped 145.5m smartphones in the first nine months of 2018 alone, and Huawei Music is its preloaded music app. We can’t help but wonder whether this is the key to the ‘100 million monthly active users’ figure – that it’s the number of people using Huawei’s music app (including those simply listening to their own music on their phone) rather than actual music-streaming users.

Even so, Huawei Music’s 100m figure is still noteworthy: at least a reason to watch the company’s efforts to convert its smartphone buyers into music streamers (and eventually subscribers) in China as well as those other emerging markets where it’s selling devices.