News - 29/11/2018

YouTube launches student subscriptions

YouTube launches student subscriptions

YouTube just launched cut-price subscriptions for students (only in the US for now). Full-time students at accredited colleges or universities will be able to get YouTube Music Premium for $4.99 a month, or YouTube Premium for $6.99 a month – although they can "lock in" the latter for $5.99 a month if they sign up by the end of January.

Reuters reports that YouTube is also planning a change in its "originals" strategy, making its commissioned shows available for free supported by advertising, rather than restricting them to premium subscribers:

The shift in strategy means that starting in 2020, a YouTube Premium subscription will no longer be the only way to watch most original programs, with all users having some access,” claimed the report, which presented the news as coming from YouTube itself, and adding that “some future programing or behind-the-scenes content may remain exclusive to subscribers, if only for a brief time.

Without exclusive originals, the key reasons to pay for YouTube Premium boil down to ad-free viewing, and the ability to download videos to watch offline. It does mean larger audiences (and potentially decent-money brand partnerships) for YouTube’s original shows.

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